Bridgerton x COTY
Packaging Design
I designed the full packaging concept for the COTY x Bridgerton Influencer Seeding Kits, overseeing the project from the exterior box design through to the complete interior layout. The packaging was carefully structured with custom compartments to house each gift, creating a curated and immersive unboxing experience.
Beyond the physical design, I collaborated on the selection and placement of the items inside the kit to encourage interaction and storytelling from influencers. Each element was chosen to invite them into the world of Bridgerton and enhance engagement with the brand.
The kit also included a personalized note, written and designed to introduce recipients to the Bridgerton universe and set the tone for the experience. In addition, I designed a branded booklet that accompanied the box and was also used for events, extending the visual language and narrative of the campaign beyond the initial unboxing.
The design was created by Adrian Romero in 2025 with Joli. The graphic assets were delivered by COTY and Netflix, the case study was shot by Hamid Sadeghi, the model is Johanna Wolday.
What I did for
this project?
Concept
Packaging Design
3D Render
Corporate Design
System Design
Bridgerton x COTY
Packaging Design
I designed the full packaging concept for the COTY x Bridgerton Influencer Seeding Kits, from the exterior box to the complete interior layout with custom compartments, creating an immersive unboxing experience. I also collaborated on the selection and placement of interactive items to encourage engagement and storytelling.
The kit included a personalized introductory note and a branded booklet, designed for both the box and event use, extending the Bridgerton narrative beyond the unboxing.
Design by Adrian Romero (2025) with Joli. Graphic assets by COTY and Netflix. Case study photography by Hamid Sadeghi, modeled by Johanna Wolday.
