This TVC for Pokémon GO Poland was built around a simple visual insight: the Polish flag shares the same colors as a Pokéball, just reversed. From this idea, we developed the concept that the real world is simply the Pokémon GO world turned inside out.

Through dynamic camera techniques and transitions, the film dives between reality and the game, seamlessly blending live action with the Pokémon GO universe and making both worlds feel like two sides of the same coin.

The project was created in 2022 with Serviceplan. Before production, the concept was developed as part of a pitch, which we successfully won before bringing the TVC to life.