With the ability to stream and download music at 320 kbit/s, Spotify’s sound quality reaches a new level. To translate this improvement into a strong visual idea, a full record store emerges from a smartphone, turning digital quality into a tangible, physical experience.

The campaign consists of three key visuals, each highlighting the richness and depth of high-quality audio. To extend its reach, the visuals were also animated, allowing the concept to live seamlessly across print and digital channels.

This campaign was created in 2021 as an independent, fictional project.

What I did for
this project?

Concept
3D Modeling
Layout Design

3D Render
3D Animation
Research